BRAND STRATEGY & IDENTITY
An effective brand strategy creates a unique identity and differential that separates you from the competition. My focus is to build brands through strategic partnerships that drive brand loyalty and accelerate growth. I combine strategic thinking, creativity and technical know-how to help your business grow.
The journey to a success starts with a thoughtful strategy. One that balances the objectives, perspectives and business planning to create a clear path for your brand. All mixed with some sparks of creativity!
I work alongside your internal team, to guide you through the emotive and challenging climate that often confuses decision-making to help keep your business goals in perspective. In my collaborative process, I balance business planning with creative thinking to develop a clear roadmap for your brand. From positioning, messaging, brand architecture or nomenclature strategies through to brand narrative and identity design – I can help you drive your brand forward.
I also design brand implementation tools and identity systems for an effective brand roll out with your internal and external audiences – from toolkits and templates, to launch materials. I will support you every step of the way to ensure that your brand launches successfully, meets expectations and ensures success.
“The brief was to update the existing brand. Anne incorporated insights from the brand personality, personas as well as the emotion behind colour to create a powerful visual identity document for us. The brand standards document gives clear guidance on everything from typography, imagery, use of colour and colour combinations, powerpoint standards, iconography and client co-branding. She also created various assets to drive brand adoption in the organisation, including a ‘quick ref guide’ and internal notebooks – which were really well received.”
Sharon Chancellor-Maddison, Head of Marketing, Lane4