Infographics simplify information, in a visually engaging way, in order to attract and inform. We are exposed to more information than ever before, and because as visual beings we don’t process text as quickly as we do images, it’s unsurprising that statistically we spend more time looking at images than reading text.
But good infographic design is not simply a visual representation of data, although data visualisations are often included, an infographic tells a story. Infographics inform and connect with audiences – and a well-crafted infographic will deliver your information clearly and in a way that demonstrates significance and relevance.
If you want your audience to hear your message I can design an infographic aligned to your brand, that supports your campaign, that will capture the interest of your time-poor audience. All infographics can be used across varying media – from email and social media assets to shareable downloads.
“The brief was to update the existing brand. Anne incorporated insights from the brand personality, personas as well as the emotion behind colour to create a powerful visual identity document for us. The brand standards document gives clear guidance on everything from typography, imagery, use of colour and colour combinations, powerpoint standards, iconography and client co-branding. She also created various assets to drive brand adoption in the organisation, including a ‘quick ref guide’ and internal notebooks – which were really well received.”
Sharon Chancellor-Maddison, Head of Marketing, Lane4