Project Description


Lane4 are a management consultancy who focus on people development, talent management, team and leadership development, change management, skills training and business coaching. Lane4 approached me to conceptualise a digital learning journey based on the metaphor of a sporting environment to use for an online learning management tool.

The concept needed to represent a ‘journey’ very clearly. The requirement was for illustration style within brand guidelines of colours and ‘flat’ styling. After a number of concepts were provided the concept chosen was developed to represent the stages of the learning journey with thought being applied to peoples interpretation and ensuring a clear path to destination and to complete the required goals.

Assets provided included main homepage visuals, webpage banners and iconography.

Find out more about Lane4

“It was such a pleasure working together with Anne. She brings to life what we articulated, and created something even better than anticipated. She adopts a great balance of listening and understanding the requirement, whilst offering insights and recommendations, and she managed to execute this ahead of time. What’s particularly special is her obvious passion for this industry, which makes her work beautifully unique and impactful.”

Kristen McDougall​, Digital Learning Executive, Lane4 Management Group Ltd

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